Company History
Passau Hockey is a custom ice hockey equipment manufacturer focusing on goalie equipment. It was founded by Alain Beaudry, who had collaborated with several companies before founding Passau, working with distributors such as Bayard, Bourdon, and Ferland.
While the company settled in a small factory outside of Montreal, Quebec, the name Passau came from Germany. Prior to the renaissance, Passau, Germany was know as an iconic swords and weapons manufacturer. Weapons produced there had the logo of a running wolf upon them, which superstitious warriors thought gave them an almost inherent invincibility. This idea was has transcended into Passau Hockey's equipment, not necessarily giving goaltenders invincibility per se, but that Passau strives to provide an exceptionally high quality product (via passauhockey.com).
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| View of running wolf logo on their "Axiom" catch glove and blocker |
Social Media Presence
Social Media has played a huge factor in Passau Hockey's growth as a company. They have all of the most popular social media to promote their products: Facebook, Twitter, and Instagram. The company does not operate a YouTube channel, but several of the companies representatives, mainly Josh Trimberger, occasionally post videos to YouTube to explain/show certain features to customers. These are not usually typical high-production quality videos you would see from large companies, but still are helpful to customers. Here's an example of Josh describing some of the options for their custom sticks: https://www.youtube.com/watch?v=utwIKHIfOzI
Posts across their three main platforms of social media tend to be somewhat similar to each other, but catered to the particular platform they are using. Facebook/Instagram posts are somewhat similar with a picture and fairly lengthy description/explanation, while Twitter posts are shorter to abide by the 140-character limit.
The company also gets many customers from goalie equipment forums such as The Goalie Crease Network, and GSBB (Goalie Store Bulletin Board) The examples in those links are to two separate announcements of new products shared by company reps on those respective platforms. Aside from forums, the company also gets a substantial amount of customers from the group GGSU, an acronym I will not bother breaking down, but basically translates to "promiscuous spenders of money on goalie gear."
The group has a website/blog of its own, but the bulk of the groups presence is a closed Facebook group of over 16,000 goalies. Links will not be very useful here, as only members can view the content of the group, however here are some screenshots of sample posts mentioning Passau Hockey in the group by satisfied customers.
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| (Dax was a former representative for Passau Hockey) |
